Economy, jobs and prices in Puerto Vallarta, Mexico: official figures
The 2024 Economic Census counted 15,134 business establishments (economic units) in Puerto Vallarta in 2023, 45th most of 107 Mexican cities on this site, against 14,302 in the 2019 census (up 5.8%).
How many people work in Puerto Vallarta?
Those establishments employed 89,363 people in 2023, 45th most of 107 Mexican cities on this site, down 3.1% from the 92,240 counted for 2018 (national: up 3.1%).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyWhat is the average salary in Puerto Vallarta?
Paid workers in Puerto Vallarta earned an average of MXN 138,996 in total pay over 2023, 53rd lowest of 107 Mexican cities on this site; the national average was MXN 168,674.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow productive is the economy of Puerto Vallarta?
Businesses in Puerto Vallarta generated MXN 36.6 billion in gross value added in 2023, about MXN 409,123 per person employed, 46th highest of 107 Mexican cities on this site (national: MXN 560,263).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow many women work in Puerto Vallarta?
Women held 46.4% of the jobs counted in Puerto Vallarta in 2023, 28th highest of 107 Mexican cities on this site (national: 43.2%); 77.5% of all workers were paid employees.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyWhat are the main industries in Puerto Vallarta?
By sector, manufacturing 4.3% (3,809), retail trade 26.9% (24,070) and hotels, restaurants and bars 33.5% (29,948) of the people employed in Puerto Vallarta in 2023 (national manufacturing share: 25.7%); manufacturing's share was 3rd lowest of 107 Mexican cities on this site.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow much do businesses invest in Puerto Vallarta?
Businesses in Puerto Vallarta reported MXN 662.63 million of investment and MXN 58.9 billion of gross output in 2023 (2018: MXN 541.35 million and MXN 38.4 billion, current pesos).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow Puerto Vallarta compares with other cities in Mexico
Economic units (2024 economic census) (2023)
Puerto Vallarta ranks 45 of 107, highest first.
| Rank | City | Economic units (2024 economic census) |
|---|---|---|
| 42 | Ensenada | 16,688 |
| 43 | Chilpacingo de los Bravo | 16,340 |
| 44 | Los Cabos | 15,521 |
| 45 | Puerto Vallarta | 15,134 |
| 46 | San Juan del Río | 14,291 |
| 47 | Tampico | 14,035 |
| 48 | Coatzacoalcos | 13,884 |
Persons employed (2024 economic census) (2023)
Puerto Vallarta ranks 45 of 107, highest first.
| Rank | City | Persons employed (2024 economic census) |
|---|---|---|
| 42 | Heroica Nogales | 92,983 |
| 43 | Playa del Carmen | 91,086 |
| 44 | San Juan del Río | 90,546 |
| 45 | Puerto Vallarta | 89,363 |
| 46 | Ciudad Del Carmen | 89,096 |
| 47 | Uruapan | 84,069 |
| 48 | Tehuacán | 81,647 |
Change in persons employed, 2018-2023 (2018-2023)
Puerto Vallarta ranks 81 of 107, highest first.
| Rank | City | Change in persons employed, 2018-2023 |
|---|---|---|
| 78 | Minatitlán | -2.8% |
| 79 | Colima-Villa de Álvarez | -3.0% |
| 80 | Culiacán Rosales | -3.1% |
| 81 | Puerto Vallarta | -3.1% |
| 82 | Ciudad Victoria | -3.2% |
| 83 | Xalapa | -3.2% |
| 84 | Guadalajara | -3.6% |
Average annual pay per paid worker (MXN) (2023)
Puerto Vallarta ranks 55 of 107, highest first.
| Rank | City | Average annual pay per paid worker (MXN) |
|---|---|---|
| 52 | San Luis Rio Colorado | MXN 140,096 |
| 53 | Orizaba | MXN 139,607 |
| 54 | Hidalgo del Parral | MXN 139,153 |
| 55 | Puerto Vallarta | MXN 138,996 |
| 56 | Ocotlán | MXN 138,810 |
| 57 | Puebla-Tlaxcala | MXN 138,427 |
| 58 | Villahermosa | MXN 138,124 |
Gross value added per person employed (MXN) (2023)
Puerto Vallarta ranks 46 of 107, highest first.
| Rank | City | Gross value added per person employed (MXN) |
|---|---|---|
| 43 | San Juan Bautista Tuxtepec | MXN 425,479 |
| 44 | Playa del Carmen | MXN 420,026 |
| 45 | Mazatlán | MXN 411,909 |
| 46 | Puerto Vallarta | MXN 409,123 |
| 47 | Orizaba | MXN 407,289 |
| 48 | Culiacán Rosales | MXN 394,383 |
| 49 | Fresnillo | MXN 394,016 |
Women as a share of persons employed (2023)
Puerto Vallarta ranks 28 of 107, highest first.
| Rank | City | Women as a share of persons employed |
|---|---|---|
| 25 | Cuernavaca | 46.6% |
| 26 | San Martín Texmelucan | 46.4% |
| 27 | Túxpan de Rodríguez Cano | 46.4% |
| 28 | Puerto Vallarta | 46.4% |
| 29 | Comitán de Domínguez | 46.3% |
| 30 | Tepatitlán De Morelos | 46.1% |
| 31 | Tapachula de Cordova y Ordoñez | 46.1% |
Manufacturing share of persons employed (2023)
Puerto Vallarta ranks 105 of 107, highest first.
| Rank | City | Manufacturing share of persons employed |
|---|---|---|
| 101 | Manzanillo | 5.7% |
| 102 | Caborca | 5.4% |
| 103 | Cancún | 5.4% |
| 104 | Los Cabos | 4.3% |
| 105 | Puerto Vallarta | 4.3% |
| 106 | Ciudad Del Carmen | 4.2% |
| 107 | Playa del Carmen | 2.6% |
More on Puerto Vallarta: overview · health · education and schools · poverty and living standards · government budget · all cities in Mexico
Sources
- Instituto Nacional de Estadística y Geografía (INEGI): Censos Económicos 2024 and 2019 (reference years 2023 and 2018), SAIC query: economic units, persons employed, pay, gross output, value added and investment by municipality (request body saved as saic-ce2024-totals-2018-2023.request.json), read 23 October 2026 · saved copy (SHA-256 47e3a4e8a9f4…)
- Instituto Nacional de Estadística y Geografía (INEGI): Censos Económicos 2024 (reference year 2023), SAIC query: economic units and persons employed in manufacturing, retail, education services, health services and accommodation and food by municipality (request body saved as saic-ce2024-sectors-2023.request.json), read 23 October 2026 · saved copy (SHA-256 fea3ec2053c9…)
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