Economy, jobs and prices in Ensenada, Mexico: official figures
The 2024 Economic Census counted 16,688 business establishments (economic units) in Ensenada in 2023, 42nd most of 107 Mexican cities on this site, against 18,335 in the 2019 census (down 9.0%).
How many people work in Ensenada?
Those establishments employed 112,327 people in 2023, 35th most of 107 Mexican cities on this site, down 7.8% from the 121,831 counted for 2018 (national: up 3.1%).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyWhat is the average salary in Ensenada?
Paid workers in Ensenada earned an average of MXN 171,459 in total pay over 2023, 21st highest of 107 Mexican cities on this site; the national average was MXN 168,674.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow productive is the economy of Ensenada?
Businesses in Ensenada generated MXN 43.8 billion in gross value added in 2023, about MXN 390,004 per person employed, 50th highest of 107 Mexican cities on this site (national: MXN 560,263).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow many women work in Ensenada?
Women held 42.9% of the jobs counted in Ensenada in 2023, 47th lowest of 107 Mexican cities on this site (national: 43.2%); 79.8% of all workers were paid employees.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyWhat are the main industries in Ensenada?
By sector, manufacturing 28.6% (32,110), retail trade 22.1% (24,773) and hotels, restaurants and bars 11.9% (13,370) of the people employed in Ensenada in 2023 (national manufacturing share: 25.7%); manufacturing's share was 31st highest of 107 Mexican cities on this site.
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow much do businesses invest in Ensenada?
Businesses in Ensenada reported MXN 962.04 million of investment and MXN 74.4 billion of gross output in 2023 (2018: MXN 1.3 billion and MXN 51.7 billion, current pesos).
Source: Instituto Nacional de Estadística y Geografía (INEGI) · saved copyHow Ensenada compares with other cities in Mexico
Economic units (2024 economic census) (2023)
Ensenada ranks 42 of 107, highest first.
| Rank | City | Economic units (2024 economic census) |
|---|---|---|
| 39 | Tapachula de Cordova y Ordoñez | 17,841 |
| 40 | Ciudad Obregón | 17,749 |
| 41 | San Cristóbal de las Casas | 17,321 |
| 42 | Ensenada | 16,688 |
| 43 | Chilpacingo de los Bravo | 16,340 |
| 44 | Los Cabos | 15,521 |
| 45 | Puerto Vallarta | 15,134 |
Persons employed (2024 economic census) (2023)
Ensenada ranks 35 of 107, highest first.
| Rank | City | Persons employed (2024 economic census) |
|---|---|---|
| 32 | Nuevo Laredo | 125,415 |
| 33 | Los Mochis | 122,245 |
| 34 | Los Cabos | 117,448 |
| 35 | Ensenada | 112,327 |
| 36 | Ciudad Obregón | 110,038 |
| 37 | Silao | 108,853 |
| 38 | Xalapa | 102,734 |
Change in persons employed, 2018-2023 (2018-2023)
Ensenada ranks 97 of 107, highest first.
| Rank | City | Change in persons employed, 2018-2023 |
|---|---|---|
| 94 | Los Cabos | -6.3% |
| 95 | Tampico | -7.5% |
| 96 | San Luis Potosí-Soledad de Graciano Sánchez | -7.5% |
| 97 | Ensenada | -7.8% |
| 98 | La Piedad-Pénjamo | -8.7% |
| 99 | Monterrey | -9.4% |
| 100 | Sabinas | -9.7% |
Average annual pay per paid worker (MXN) (2023)
Ensenada ranks 21 of 107, highest first.
| Rank | City | Average annual pay per paid worker (MXN) |
|---|---|---|
| 18 | Piedras Negras | MXN 181,395 |
| 19 | San Luis Potosí-Soledad de Graciano Sánchez | MXN 176,424 |
| 20 | Nuevo Laredo | MXN 172,910 |
| 21 | Ensenada | MXN 171,459 |
| 22 | Chihuahua | MXN 171,444 |
| 23 | Toluca | MXN 169,652 |
| 24 | Querétaro | MXN 168,988 |
Gross value added per person employed (MXN) (2023)
Ensenada ranks 50 of 107, highest first.
| Rank | City | Gross value added per person employed (MXN) |
|---|---|---|
| 47 | Orizaba | MXN 407,289 |
| 48 | Culiacán Rosales | MXN 394,383 |
| 49 | Fresnillo | MXN 394,016 |
| 50 | Ensenada | MXN 390,004 |
| 51 | Caborca | MXN 388,614 |
| 52 | Heroica Nogales | MXN 386,446 |
| 53 | Matamoros | MXN 385,374 |
Women as a share of persons employed (2023)
Ensenada ranks 61 of 107, highest first.
| Rank | City | Women as a share of persons employed |
|---|---|---|
| 58 | Victoria de Durango | 43.2% |
| 59 | Juárez | 43.0% |
| 60 | San Juan Bautista Tuxtepec | 43.0% |
| 61 | Ensenada | 42.9% |
| 62 | Querétaro | 42.9% |
| 63 | Culiacán Rosales | 42.8% |
| 64 | Tijuana | 42.8% |
Manufacturing share of persons employed (2023)
Ensenada ranks 31 of 107, highest first.
| Rank | City | Manufacturing share of persons employed |
|---|---|---|
| 28 | Ocotlán | 31.4% |
| 29 | Delicias | 30.1% |
| 30 | Tepatitlán De Morelos | 29.5% |
| 31 | Ensenada | 28.6% |
| 32 | Querétaro | 28.4% |
| 33 | Tehuacán | 28.2% |
| 34 | Cuauhtemoc | 27.8% |
More on Ensenada: overview · health · education and schools · poverty and living standards · government budget · all cities in Mexico
Sources
- Instituto Nacional de Estadística y Geografía (INEGI): Censos Económicos 2024 and 2019 (reference years 2023 and 2018), SAIC query: economic units, persons employed, pay, gross output, value added and investment by municipality (request body saved as saic-ce2024-totals-2018-2023.request.json), read 23 October 2026 · saved copy (SHA-256 47e3a4e8a9f4…)
- Instituto Nacional de Estadística y Geografía (INEGI): Censos Económicos 2024 (reference year 2023), SAIC query: economic units and persons employed in manufacturing, retail, education services, health services and accommodation and food by municipality (request body saved as saic-ce2024-sectors-2023.request.json), read 23 October 2026 · saved copy (SHA-256 fea3ec2053c9…)
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