Sales administrators: average salary and pay in the UK
Full-time sales administrators in the UK earned a median £28,745 in the year to 5 April 2025, according to the ONS Annual Survey of Hours and Earnings (ASHE): 26% less than the £39,039 median for all full-time jobs.
What the figures show
It is in the lowest-paid third of the 382 occupations (80th from the bottom).
The middle half of full-time jobs paid between £25,000 and £33,970.
Median full-time pay: women £28,446 a year, men £29,498 a year.
ASHE counts roughly 54,000 employee jobs, 81% full-time.
From £22,500 in 2021, the median is up 27.8%, close to the 25.0% for all jobs.
The Annual Population Survey counts 85,100 people in this line of work, 19% of them in South East.
Pay distribution, 2025 provisional
| Gross pay | Full-time, annual | Full-time, weekly | Full-time, hourly | All, annual | All, weekly | All, hourly |
|---|---|---|---|---|---|---|
| 10th percentile | £22,816 | £465.50 | £12.41 | £13,242 | £276.10 | £12.30 |
| 20th percentile | £24,475 | £490.30 | £13.06 | £20,166* | £441.30 | £12.78 |
| 25th percentile | £25,000 | £498.30 | £13.28 | £22,764 | £463.60 | £13.06 |
| 30th percentile | £25,636 | £506.50 | £13.49 | £23,811 | £485.60 | £13.27 |
| 40th percentile | £27,069 | £536.10 | £13.97 | £25,378 | £502.70 | £13.73 |
| Median (50th percentile) | £28,745 | £567.40 | £14.80 | £27,132 | £535.60 | £14.39 |
| 60th percentile | £30,037 | £587.80 | £15.70 | £28,862 | £572.10 | £15.33 |
| 70th percentile | £32,244 | £632.40 | £16.70 | £30,617 | £596.90 | £16.31 |
| 75th percentile | £33,970 | £647.70 | £17.23 | £32,336 | £632.20 | £16.91 |
| 80th percentile | £35,000 | £670.80 | £17.87 | £34,158 | £651.50 | £17.44 |
| Mean | £29,692 | £591.60 | £15.64 | £26,905 | £533.60 | £15.47 |
Pay since 2021
| ASHE year | Full-time, annual median | Full-time, weekly median | Full-time, hourly median | All, annual median | All, weekly median | Jobs (thousands, indicative) |
|---|---|---|---|---|---|---|
| 2021 revised | £22,500 | £444.40 | £11.30 | £21,613 | £420.70 | 51 |
| 2022 revised | £24,348 | £467.40 | £12.06 | £23,306 | £443.60 | 49 |
| 2023 revised | £25,802 | £505.90 | £13.46 | £24,405 | £479.10 | 54 |
| 2024 revised | £26,863 | £523.10 | £13.65 | £25,786 | £498.30 | 49 |
| 2025 provisional | £28,745 | £567.40 | £14.80 | £27,132 | £535.60 | 54 |
Sales administrators by region
UK: 85,100 (± 11,300), April 2025 to March 2026. 10 of the 12 regions and nations have samples too small to publish.
| Region or nation | People in employment | 95% confidence interval |
|---|---|---|
| South East | 16,200* | ± 5,000 |
| West Midlands | 11,000* | ± 4,300 |
Annual Population Survey (Nomis)
What sales administrators do
Sales administrators provide support to the process of selling equipment, materials and other products or services. (ONS SOC 2020, 4151)
Also covers: online sales assistant, marketing administrator, sales administrator, sales coordinator, administrator (sales), retail administrator, admin assistant (sales), admin officer (sales), administration assistant (sales), administration officer (sales), administrative assistant (sales), administrative officer (sales), commercial assistant (sales), ebay trading assistant, export sales administrator, sales administration assistant, sales administration clerk and sales contracts administrator (25 titles in the ONS coding index).
- Provides information to customers on products and prices
- Help customers to place orders online through social media platforms
- Fields telephone enquiries from prospective customers on behalf of the sales team
- Prepares sales invoices and maintains records and accounts of sales activity
- Handles customer complaints or forwards them to relevant member of sales team
- Carries out general sales and marketing administrative duties
There are no minimum academic requirements, although entrants typically possess GCSEs/S grades or equivalent qualifications. Training is normally provided on-the-job. NVQs/SVQs in Administration are available at levels 1 and 2.
Related
Other administrative occupations (median £28,358) · Data entry administrators · Other administrative occupations n.e.c. · salary percentile · UK average weekly earnings growth · Median
ASHE Table 14: 2021 2022 2023 2024 2025 · coding index · notes · 15 October 2026