Advertising and marketing associate professionals: average salary and pay in the UK
Full-time advertising and marketing associate professionals in the UK earned a median £33,412 in the year to 5 April 2025, according to the ONS Annual Survey of Hours and Earnings (ASHE): £5,627 below the all-jobs median of £39,039.
What the figures show
That puts it 222nd of 382, in the middle third of occupations.
The middle half of full-time jobs paid between £27,373 and £41,521.
The mean, £41,107, is 23% above the median, a sign of a few very high earners.
Median full-time pay: women £31,988 a year, men £36,757 a year.
About 78% of the roughly 175,000 employee jobs are full-time.
Since 2021 it has risen 19.3%, from £28,000, slower than the 25.0% for all jobs.
The Annual Population Survey counts 211,800 people in this line of work, 24% of them in London.
Pay distribution, 2025 provisional
| Gross pay | Full-time, annual | Full-time, weekly | Full-time, hourly | All, annual | All, weekly | All, hourly |
|---|---|---|---|---|---|---|
| 10th percentile | £24,033 | £479.10 | £12.78 | £12,925 | £272.60 | £12.70 |
| 20th percentile | £26,532 | £517.50 | £13.80 | £20,918 | £440.80 | £13.55 |
| 25th percentile | £27,373 | £536.40 | £14.31 | £24,032 | £479.10 | £14.00 |
| 30th percentile | £28,778 | £551.10 | £14.74 | £25,749 | £501.00 | £14.50 |
| 40th percentile | £30,857 | £586.90 | £15.82 | £27,993 | £536.60 | £15.50 |
| Median (50th percentile) | £33,412 | £634.80 | £16.99 | £30,479 | £574.90 | £16.61 |
| 60th percentile | £36,030 | £682.20 | £18.18 | £33,454 | £634.50 | £17.74 |
| 70th percentile | £39,807 | £741.70 | £19.89 | £36,547 | £692.30 | £19.45 |
| 75th percentile | £41,521 | £787.70 | £21.19 | £39,205 | £731.40 | £20.33 |
| 80th percentile | £45,346 | £843.30 | £22.71 | £41,512 | £785.80 | £21.91 |
| 90th percentile | – | – | – | – | £956.90* | £26.37* |
| Mean | £41,107 | £734.40 | £19.67 | £35,886 | £642.70 | £19.28 |
Pay since 2021
| ASHE year | Full-time, annual median | Full-time, weekly median | Full-time, hourly median | All, annual median | All, weekly median | Jobs (thousands, indicative) |
|---|---|---|---|---|---|---|
| 2021 revised | £28,000 | £531.20 | £14.33 | £25,997 | £494.60 | 172 |
| 2022 revised | £29,163 | £567.60 | £15.18 | £27,944 | £527.00 | 156 |
| 2023 revised | £31,041 | £577.70 | £15.79 | £28,742 | £532.40 | 176 |
| 2024 revised | £31,508 | £613.30 | £16.43 | £28,986 | £573.70 | 170 |
| 2025 provisional | £33,412 | £634.80 | £16.99 | £30,479 | £574.90 | 175 |
Advertising and marketing associate professionals by region
UK: 211,800 (± 17,900), April 2025 to March 2026. 4 of the 12 regions and nations have samples too small to publish.
| Region or nation | People in employment | 95% confidence interval |
|---|---|---|
| London | 51,600* | ± 11,700 |
| South East | 42,200 | ± 8,100 |
| North West | 21,800* | ± 5,600 |
| West Midlands | 17,700* | ± 5,500 |
| East of England | 17,100* | ± 5,600 |
| South West | 14,300* | ± 4,300 |
| Scotland | 14,000* | ± 4,300 |
| Yorkshire and the Humber | 11,800* | ± 4,000 |
Annual Population Survey (Nomis)
What advertising and marketing associate professionals do
Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs. (ONS SOC 2020, 3554)
Also covers: brand ambassador, business development executive, fundraiser, marketing consultant, marketing executive, account coordinator, account executive, account representative, account supervisor, accounts executive, advertisement contractor, advertisement writer, advertising agent, advertising consultant, advertising contractor, advertising copywriter, advertising executive and advertising planner (132 titles in the ONS coding index).
- Discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
- Collates and interprets findings of market research and presents results to clients
- Through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
- Develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.
Related
Sales, marketing and related associate professionals (median £45,000) · Merchandisers · Estate agents and auctioneers · salary percentile · UK average weekly earnings growth · Mean
ASHE Table 14: 2021 2022 2023 2024 2025 · coding index · notes · 15 October 2026