Edward Vaizey corrected a written answer on Broadband

15 January 2015 · Commons written answer · Department for Culture, Media and Sport

Chi Onwurah (Labour, Newcastle upon Tyne Central) asked written question 219653 on 2 January 2015. Mr Edward Vaizey answered on 7 January 2015 for the Department for Culture, Media and Sport, and Mr Edward Vaizey corrected the answer on 15 January 2015. The corrected text adds the figure £8 million, which the original did not give. Altogether 35 words differ between the two versions.

The question

To ask the Secretary of State for Culture, Media and Sport, what amount the Government has budgeted for the current media campaign on superfast broadband; and whether that campaign was discussed or co-ordinated with superfast broadband suppliers.

Original and corrected answer

Struck through: original only. Bold: correction only.

Original	Corrected
Based on DCMS insight and research the Government concluded that an advertising campaign would promote a greater take up of superfast broadband. For the areas to be covered by the Government's phase 1 Superfast Broadband Programme, we estimate that up to a further £120m will be generated for investment in further coverage for every 10 percentage point increase on the programme's 20% take-up baseline. The budget for the campaign was based on evidence of previous government campaigns to reach the optimum amount of our target audience. The campaign was coordinated with suppliers and both BT and Virgin Media have linked their advertising to it.	Based on DCMS insight and research the Government concluded that an advertising campaign would promote a greater take up of superfast broadband. For the areas to be covered by the Government's phase 1 Superfast Broadband Programme, we estimate that up to a further £120m will be generated for investment in further coverage for every 10 percentage point increase on the programme's 20% take-up baseline. The quicker people take up services in the areas delivered with public funding, the quicker funding is returned for reinvestment by the supplier; we therefore launched an £8 million national marketing campaign to raise awareness. The budget for the campaign was based on evidence of previous government campaigns to reach the optimum amount of our target audience. The campaign was coordinated with suppliers and both BT and Virgin Media have linked their advertising to it.

Original

Corrected

Based on DCMS insight and research the Government concluded that an advertising campaign would promote a greater take up of superfast broadband. For the areas to be covered by the Government's phase 1 Superfast Broadband Programme, we estimate that up to a further £120m will be generated for investment in further coverage for every 10 percentage point increase on the programme's 20% take-up baseline.
The budget for the campaign was based on evidence of previous government campaigns to reach the optimum amount of our target audience. The campaign was coordinated with suppliers and both BT and Virgin Media have linked their advertising to it.

Based on DCMS insight and research the Government concluded that an advertising campaign would promote a greater take up of superfast broadband. For the areas to be covered by the Government's phase 1 Superfast Broadband Programme, we estimate that up to a further £120m will be generated for investment in further coverage for every 10 percentage point increase on the programme's 20% take-up baseline. The quicker people take up services in the areas delivered with public funding, the quicker funding is returned for reinvestment by the supplier; we therefore launched an £8 million national marketing campaign to raise awareness.
The budget for the campaign was based on evidence of previous government campaigns to reach the optimum amount of our target audience. The campaign was coordinated with suppliers and both BT and Virgin Media have linked their advertising to it.

The question and answer on the Parliament website.

Receipt

Read from	https://questions-statements-api.parliament.uk/api/writtenquestions/questions/171788?expandMember=true
Date read	15 October 2026
SHA-256	`fab5558cf8b9d15121a10bf5154632bdffb1cc5190cc78632a38d0d1c1f0c575`