Web design professionals: average salary and pay in the UK
Full-time web design professionals in the UK earned a median £48,629 in the year to 5 April 2025, according to the ONS Annual Survey of Hours and Earnings (ASHE): 25% more than the £39,039 median for all full-time jobs.
What the figures show
That ranks 63rd of 382 occupations on this measure.
Median full-time pay: women £49,711 a year, men £47,229 a year.
ASHE counts roughly 15,000 employee jobs, 93% full-time.
Since 2021 the median has risen 44.8% (from £33,574), faster than the 25.0% for all jobs.
The Annual Population Survey counts 31,200 people in this line of work across the UK.
Pay distribution, 2025 provisional
| Gross pay | Full-time, annual | Full-time, weekly | Full-time, hourly | All, annual | All, weekly | All, hourly |
|---|---|---|---|---|---|---|
| 20th percentile | £29,628* | £562.30 | £15.46 | – | £545.80* | £15.14 |
| 25th percentile | £33,155* | £641.60 | £16.88 | £30,277* | £595.60 | £16.42* |
| 30th percentile | £35,928* | £668.50* | £17.90* | £33,266* | £656.30* | £17.84* |
| 40th percentile | £41,828* | £730.00* | £20.69* | £39,616* | £709.50* | £20.82* |
| Median (50th percentile) | £48,629* | £888.50* | £23.83* | £46,639* | £863.60 | £23.82 |
| 60th percentile | £50,423* | £943.30* | £24.97 | £49,792* | £930.10* | £25.28* |
| 70th percentile | – | £1,045.30* | £27.68* | – | £1,041.70* | £28.18* |
| Mean | £48,131 | £914.00 | £24.37 | £46,293 | £886.30 | £24.55 |
Pay since 2021
| ASHE year | Full-time, annual median | Full-time, weekly median | Full-time, hourly median | All, annual median | All, weekly median | Jobs (thousands, indicative) |
|---|---|---|---|---|---|---|
| 2021 revised | £33,574* | £676.90* | £16.92* | – | £628.10* | 10* |
| 2022 revised | £38,658* | £732.20 | £19.22 | £38,054* | £699.90 | 13* |
| 2023 revised | £43,384* | £831.90* | £22.68 | £42,771* | £821.80* | 15* |
| 2024 revised | £43,821* | £856.80 | £23.51 | £43,794* | £847.90 | 16* |
| 2025 provisional | £48,629* | £888.50* | £23.83* | £46,639* | £863.60 | 15* |
Web design professionals by region
UK: 31,200 (± 6,900), April 2025 to March 2026.
Annual Population Survey (Nomis)
What web design professionals do
Web design professionals design, develop and maintain websites and web and mobile applications to meet a client’s specified requirements. (ONS SOC 2020, 2141)
Also covers: desktop publisher, user interface designer, UX designer, web designer, web producer, digital producer, ui designer, UX/UI designer, visual designer, website designer, website producer, applications designer (computing/IT), conversational AI designer, desk top publisher, human-AI interaction designer, interactive media designer, new media designer and user researcher (computing/IT) (29 titles in the ONS coding index).
- Liaises with internal/external client in order to define the requirements for the website or applications
- Presents design options to the client
- Designs web pages and applications including graphics, animation and functionality to maximise visual effectiveness and facilitate appropriate access
- Designs web interfaces for relational database systems
Entrants usually possess a degree or equivalent qualification, although entry with other academic qualifications and/or significant relevant experience is possible. There is a variety of relevant vocational, professional and postgraduate qualifications available.
Related
Web and multimedia design professionals (median £33,970) · Graphic and multimedia designers · Information technology professionals n.e.c. · salary percentile · UK average weekly earnings growth · Median
ASHE Table 14: 2021 2022 2023 2024 2025 · coding index · notes · 15 October 2026