Marketing and commercial managers: average salary and pay in the UK
Full-time marketing and commercial managers in the UK earned a median £53,703 in the year to 5 April 2025, according to the ONS Annual Survey of Hours and Earnings (ASHE): 38% more than the £39,039 median for all full-time jobs.
What the figures show
That ranks 42nd of 382 occupations on this measure.
The middle half of full-time jobs paid between £39,645 and £69,510.
The mean, £61,810, is 15% above the median, a sign of a few very high earners.
Median full-time pay: women £46,330 a year, men £60,527 a year.
ASHE counts roughly 120,000 employee jobs, 90% full-time.
Since 2021 it has risen 18.5%, from £45,314, slower than the 25.0% for all jobs.
The Annual Population Survey counts 140,600 people in this line of work, 31% of them in London.
Pay distribution, 2025 provisional
| Gross pay | Full-time, annual | Full-time, weekly | Full-time, hourly | All, annual | All, weekly | All, hourly |
|---|---|---|---|---|---|---|
| 10th percentile | £31,996 | £664.50 | £17.82 | £29,012 | £593.60 | £16.80 |
| 20th percentile | £37,913 | £762.20 | £20.44 | £35,137 | £710.50 | £19.96 |
| 25th percentile | £39,645 | £789.60 | £21.53 | £37,860 | £753.50 | £20.78 |
| 30th percentile | £42,000 | £852.70 | £22.74 | £39,395 | £784.60 | £21.92 |
| 40th percentile | £46,932 | £939.50 | £24.97 | £43,363 | £881.60 | £24.26 |
| Median (50th percentile) | £53,703 | £1,042.50 | £27.77 | £50,589 | £977.40 | £27.10 |
| 60th percentile | £59,883 | £1,149.90 | £30.76 | £57,397 | £1,099.70 | £30.39 |
| 70th percentile | £65,882 | £1,268.60 | £33.72 | £64,222 | £1,228.10 | £32.99 |
| 75th percentile | £69,510 | £1,320.30 | £35.92 | £67,702 | £1,283.40 | £35.31 |
| 80th percentile | £74,161 | £1,409.40 | £37.26 | £72,010 | £1,371.10 | £36.90 |
| 90th percentile | – | – | – | – | £1,638.60* | £43.19* |
| Mean | £61,810 | £1,136.30 | £30.35 | £58,333 | £1,077.10 | £29.97 |
Pay since 2021
| ASHE year | Full-time, annual median | Full-time, weekly median | Full-time, hourly median | All, annual median | All, weekly median | Jobs (thousands, indicative) |
|---|---|---|---|---|---|---|
| 2021 revised | £45,314 | £862.40 | £22.73 | £43,416 | £823.10 | 100 |
| 2022 revised | £46,635* | £910.10 | £24.35 | £44,179* | £865.20 | 109 |
| 2023 revised | £46,487 | £905.50 | £24.12 | £44,536* | £868.50 | 116 |
| 2024 revised | £50,653 | £956.60 | £24.68 | £47,422 | £907.30 | 119 |
| 2025 provisional | £53,703 | £1,042.50 | £27.77 | £50,589 | £977.40 | 120 |
Marketing and commercial managers by region
UK: 140,600 (± 14,500), April 2025 to March 2026. 6 of the 12 regions and nations have samples too small to publish.
| Region or nation | People in employment | 95% confidence interval |
|---|---|---|
| London | 43,300* | ± 10,700 |
| South East | 20,000* | ± 5,600 |
| South West | 16,000* | ± 4,600 |
| West Midlands | 11,400* | ± 4,400 |
| North West | 9,700* | ± 3,800 |
| Wales | 5,100* | ± 2,000 |
Annual Population Survey (Nomis)
What marketing and commercial managers do
Marketing and commercial managers manage, plan and oversee the promotion of services, products, companies or brands, find new business, plan specifications and prepare details of the requirements for a project and negotiate contracts. (ONS SOC 2020, 2432)
Also covers: commercial manager, client services manager (marketing), marketing development manager, online marketing manager, production manager (marketing), SEO manager, account manager (marketing), brand marketing manager, campaign manager (marketing), campaigns manager (marketing), category manager (marketing), client manager (marketing), communications manager (marketing), community manager (marketing), content marketing manager, contract manager (marketing), digital marketing manager and market manager (marketing) (32 titles in the ONS coding index).
- Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
- Discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc
- Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities
- Produces reports and recommendations concerning marketing and sales strategies for senior management
- Manages a marketing team and directs the implementation of marketing strategies for products and services
- Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project
There are no pre-set academic entry requirements. A degree or equivalent qualification in a relevant field may be advantageous and significant relevant experience is usually required.
Related
Business, research and administrative professionals (median £51,125) · Management consultants and business analysts · Actuaries, economists and statisticians · salary percentile · UK average weekly earnings growth · Mean
ASHE Table 14: 2021 2022 2023 2024 2025 · coding index · notes · 15 October 2026