Market research interviewers: average salary and pay in the UK
The ONS Annual Survey of Hours and Earnings (ASHE) puts median weekly pay for full-time market research interviewers at £459.70 in April 2025; no reliable annual figure is published.
What the figures show
A full-time median is published for women only; the sample of men is too small.
Full-time paid hours are shorter than usual, a median of 33.7 a week.
Pay distribution, 2025 provisional
| Gross pay | Full-time, weekly | Full-time, hourly | All, hourly |
|---|---|---|---|
| 30th percentile | – | – | £12.60 |
| 40th percentile | – | – | £13.42 |
| Median (50th percentile) | £459.70 | £13.69 | £13.70 |
| 60th percentile | – | – | £14.37 |
| Mean | £552.30 | £15.79 | £14.55 |
Pay since 2023
| ASHE year | Full-time, annual median | Full-time, weekly median | Full-time, hourly median | Jobs (thousands, indicative) |
|---|---|---|---|---|
| 2023 revised | £21,831 | £527.90 | £14.29 | – |
| 2024 revised | – | £477.60 | £13.42 | 3* |
| 2025 provisional | – | £459.70 | £13.69 | 4* |
What market research interviewers do
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups. (ONS SOC 2020, 7214)
Also covers: interviewer (market research), market researcher (interviewing), mystery shopper, telephone interviewer, telephone researcher, traffic enumerator, commercial interviewer, field interviewer, field worker, interviewer (surveys), political canvasser, research assistant, telesurveys representative, data collector (interviewing), market research interviewer, market research investigator, marketing research assistant and traffic surveyor (enumerator) (19 titles in the ONS coding index).
- Approaches members of the public, individuals, households and organisations to arrange and conduct face-to-face interviews, telephone interviews, focus groups, panel interviews etc.
- Records progress of interviews by noting answers, completing questionnaires, making audio or visual recordings or inputting responses into a computer
- Collects questionnaires, diaries, and other research materials left with interviewees and conducts follow-up interviews
- Collates and reviews information collected and compiles reports to pass back to the organisation/individual commissioning the market research
There are no formal academic entry requirements. Training is typically provided on-the-job. Relevant professional qualifications are available.
Related
Customer service occupations (median £28,036) · Communication operators · Telephonists · salary percentile · UK average weekly earnings growth · Median
ASHE Table 14: 2021 2022 2023 2024 2025 · coding index · notes · 15 October 2026